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For many small businesses, offering competitive benefits can feel complicated — or simply out of reach. Rising healthcare costs, tight margins and limited HR resources often make it difficult to expand offerings in a meaningful way.
But enhancing your benefits package doesn’t always require increasing your budget. In many cases, it’s about rethinking access.
Across industries, employers are looking for ways to provide more value without adding administrative burden or significant cost. That’s where solutions like ZayZoon’s Perks Marketplace are changing the conversation.
Traditionally, expanding benefits meant negotiating new vendors, managing multiple platforms, and absorbing higher expenses. Today, integrated marketplaces offer a different model — one that connects employees to everyday financial tools and discounts in a centralized experience.
The Perks Marketplace gives employees access to a range of high-value, practical benefits designed to support real-world needs. Rather than focusing only on traditional offerings, it broadens the definition of financial wellness.
This isn’t just an upgrade in quantity of perks. It reflects a broader redesign of how employers can deliver meaningful financial support in a way that feels accessible and relevant.
Through the marketplace model, employees can:
Save on everyday essentials
Explore insurance options
File taxes
Support their wellness
Manage and protect their finances
These categories address common financial stress points — from routine expenses to long-term planning — helping employees feel more supported both at work and at home.
As Tate Hackert, Chief Strategy Officer at ZayZoon, explains:
“This isn’t just a bigger perks package, it’s a smarter way for employers to tackle retention and engagement.”
Financial stress continues to be one of the leading contributors to workplace distraction and burnout. When employees are worried about money — whether it’s affording essentials, navigating tax season, or planning for unexpected expenses — it affects productivity, engagement and overall well-being.
Expanding access to practical financial tools can:
Improve day-to-day confidence
Increase employee engagement
Strengthen retention efforts
Demonstrate employer commitment to holistic well-being
For small and midsize businesses especially, scalable platforms offer a way to compete with larger organizations without taking on additional overhead.
For employers, marketplace-style benefits platforms consolidate offerings into a single experience, reducing complexity while expanding value.
For employees, the impact is more personal: access to tools and resources that meet real, everyday needs.
When benefits are practical, easy to access and financially relevant, they become more than a line item — they become part of a broader strategy to support people where they are.
And in today’s workplace, that kind of thoughtful support can make all the difference.
Learn more about the Perks Marketplace.